An Any Minute team member smiling in a stocked store aisle

Every good brand,
in every shop.

A wholesale platform connecting growing D2C brands with local retailers. List your products, set your terms and ship orders directly to shops.

Ayu Superfoods cashew and almond packs held up in the Any Minute store

For brands

Build your offline presence, shop by shop.

Connect with retailers across India looking for new brands to stock. Any Minute Wholesale brings your product catalogue, wholesale terms and verified business details into one marketplace, making it easier for retailers to discover your brand and order directly from you.

Your prices. Your minimum orders. Your shipping locations.

How it works

From your warehouse to local shelves.

01

Register your brand

Submit your business details and product catalogue for review.

02

Set your wholesale terms

Choose your prices, minimum orders, case sizes and delivery locations.

03

Receive orders and ship directly

Accept orders and dispatch from your own warehouse.

The Any Minute Retail supermarket in Delhi, lit up in the evening

Our story

Built by people who have run a retail store.

We ran our own supermarket in Delhi, working with brands, managing stock and serving our neighbourhood. Customers often asked for brands they had discovered online, but sourcing them wasn’t straightforward. That experience inspired us to build Any Minute Wholesale, making it simpler for brands and local retailers to connect and meet customer demand in their neighbourhood.

An Any Minute Retail team member holding a product in the store

For retailers

New brands for your neighbourhood.

Discover D2C products at wholesale prices, with minimum orders set by each brand. Register your shop for early access when retailer ordering opens.

Get started

Bring your brand to more local shelves.

Register your interest in selling through Any Minute Wholesale. Share your business details and products for review.